Instagram@laurakathrynbell
Seriously when are we going to stop being so bloody lazy with our salon marketing? It looks SO shit. I made t…
- Likes137
- Usual27
- Vs usual5.2×
Why it workedOpens with an unpopular take, then shows what to do instead
17-account circle
Do you know which post is performing?
Two real posts from this circle. One beat their usual likes. One didn't. Tap the one you think took off.
This circle
- @esthetician.coach
- @hon_nailacademy
- @loredana.irimia_
- @manifestingesthetician
- @beautyboss.businessacademy
- @laurakathrynbell
- @trinfluential
- @amazinaesthetics
- @girlitsquiana
- @bia.lashes
- @lynds_blackcanvassociety
- @nailfairy_school
- @theconfidentesthetician
- @evolvingwithaubree
- @beauty_by_mirka
- @thegembeautybar
- @marindacaprice_
What to copy
- A specific first-room or first-client story beats a polished studio tour.
- A booking rule or an unpopular take outperforms a soft promo.
- Teach one treatment in plain language. Don't pitch the course first.
What to skip
- Personal or gratitude posts with no chair take.
- Roadmaps and waitlists before one free rule people can use today.
- Teasers and textbook captions with no client in the first line.
What's working
Likes versus that creator's usual post from the last six months. Not a dunk - a pattern you can steal or skip.
Instagram
Instagram@hon_nailacademy
I genuinely think your business social page is the WORST place to have a public meltdown about a client 💀😬…
- Likes68
- Usual14
- Vs usual5×
Why it workedClear hook on a question your clients already ask
Instagram@bia.lashes
6 months ago, I was a work-from-home lash tech without consistent clients. If I had a slow week now, these ar…
- Likes106
- Usual25
- Vs usual4.3×
Why it workedClear hook on a question your clients already ask
Instagram@manifestingesthetician
Estisssss, let’s break down the science behind the Lactic Lightening Peel without making it complicated. Firs…
- Likes465
- Usual111
- Vs usual4.2×
Why it workedShows who the treatment is for - and who should wait
Instagram@loredana.irimia_
Often, the next natural step for a lash artist is to become a trainer. In theory, it makes sense — work less,…
- Likes86
- Usual40
- Vs usual2.2×
Why it workedWalks through the order - and cuts what doesn't belong
Instagram@amazinaesthetics
Whimsey maxxxxing but skincare edition! 🎀🩷⭐️ #whimsey #dopamine #skincare #denver #skin
- Likes95
- Usual50
- Vs usual1.9×
Why it workedWalks through the order - and cuts what doesn't belong
What's not working
Likes versus that creator's usual post from the last six months. Not a dunk - a pattern you can steal or skip.
Instagram@bia.lashes
Always showing up for me. Building lash room after lash room! 🤎 #lashtech #husbandgoals #smallbusinessowner…
- Likes4
- Usual25
- Vs usual0.2×
Why it laggedPersonal or gratitude post with no chair take - warmth without a lesson.
Instagram@hon_nailacademy
I saw a post recently from a nail tech saying they were having so many problems with a client’s nails that th…
- Likes3
- Usual14
- Vs usual0.2×
Why it laggedNo client question, no boundary, no story - so it reads like feed filler next to their better posts.
Instagram@manifestingesthetician
The Esthetician Roadmap is basically everything I wish someone handed me when I started my business. Here’s w…
- Likes28
- Usual111
- Vs usual0.3×
Why it laggedSelling the offer before teaching one free rule people can use today.
Instagram@loredana.irimia_
🌶️ spicy questions about lash industry part 2 👀
- Likes16
- Usual40
- Vs usual0.4×
Why it laggedA teaser with no payoff in the first line. Nothing to save yet.
Instagram@laurakathrynbell
As a salon coach I don’t believe there is any point in beating around the bush, otherwise my clients won’t ge…
- Likes13
- Usual27
- Vs usual0.5×
Why it laggedNo client question, no boundary, no story - so it reads like feed filler next to their better posts.
Instagram@amazinaesthetics
Rosacea is more than just redness. 🤍 It’s a complex inflammatory skin condition influenced by the skin barri…
- Likes29
- Usual50
- Vs usual0.6×
Why it laggedTextbook education. No client in the first line, so it reads like a pamphlet.