Cosmetology playbook
Steal what's working - platform by platform
For each network: the five strongest posts in the circle, what they share, and exactly what to film next.
TikTok
Top 5 performing posts in the cosmetology circle
What's in common
Top TikTok posts focus on personal transformations and timely advice, using hashtags to tap into trending topics. The pattern is 'Personal Journey & Timely Tips', where creators share personal experiences or timely advice, often with a dramatic before-and-after or a relevant social context.
What you can do
- Film a room or personal makeover, emphasizing the transformation process.
- Share a quick, actionable tip related to current events or trending topics.
- Highlight a personal experience with a product or treatment, showing before-and-after results.
Skip this
Avoid generic product reviews without personal context or transformation.
Top 5 performing posts in the cosmetology circle
What's in common
Instagram posts thrive on expert insights and problem-solving, often featuring collaborations or comparisons. The 'Expert Insight & Solution' pattern involves professionals sharing expert opinions or solutions to common beauty concerns, often inviting audience interaction.
What you can do
- Post a carousel with expert tips on a specific skin issue, inviting comments.
- Collaborate with another professional to discuss a trending treatment or product.
- Create a before-and-after post showcasing a treatment's effectiveness.
Skip this
Avoid posting without a clear expert angle or interactive element.
YouTube
Top 5 performing posts in the cosmetology circle
What's in common
YouTube videos excel with in-depth comparisons and expert secrets, often tackling misconceptions. The 'Deep Dive & Myth-Busting' pattern involves detailed analysis or revealing lesser-known truths, often comparing products or debunking myths.
What you can do
- Film a detailed comparison between two popular beauty products.
- Create a video revealing an expert 'secret' or lesser-known tip.
- Address a common beauty myth, providing evidence-based insights.
Skip this
Avoid surface-level content without depth or evidence.
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